A secret boot camp where a battalion of anti-cooking chefs are put through their paces is the setting for David Kerr’s new campaign for Just Eat, the online takeaway food ordering service. The sergeant major figure is one Mr Mozzarella who has his troops destroying pots and pans and detonating microwaves as they train for their mission to eradicate home cooking once and for all.
The ads, for VCCP, were shot in the desert outside Almeria in southern Spain, where Sergio Leone’s spaghetti westerns were made, and feature photography from DP Alex Melman and production design from Jonathan Lee. Editor was Simon Willcox at Loaded Dice, sound design took place at Jungle and Paul Harrison at Finish was the colourist. Martin Galton wrote the campaign, Danny Fleet produced for Hotspur & Argyle and Ellie Gibb took charge for VCCP.