A new Broadway Musical from Sting, The Last Ship, is to be launched with this elegant animated film from Blind. Presented with an open brief – akin to one for a music video – Blind’s objective was to tell a beautiful visual story that is emotionally tethered to the musical. After reading the play’s script, they developed a narrative about the father son relationship spanning multiple generations. The red ship is the visual thread connecting each scene and neatly linking back to the production’s logo.
The agency was SpotCo with creative from Stacey Lieberman Prince and Darren Cox and the agency producer was Tom Coppola. Music, unmistakably, came from Sting.
Click here to view the film.