Following his triumphant White Hart Lane finale show for Tottenham Hotspur, Hotspur & Argyle’s Theo Delaney brings his highly tuned football instincts and directing chops to the latest Ladbrokes TV campaign. Starring Sky Sports’ Chris Kamara, the ads presented two distinct challenges. The first requirement was for two sequences of football action infused with authenticity and humour. The second was to elicit natural and spontaneous commentaries from Kammy. Creative was by Big Al’s Creative Emporium.